Rume Gift Cards
When I was ten I won first prize in a school competition sponsored by the Sussex Police Force. The idea was to come up with an anti-theft device for a car, so I designed an electric steering wheel that shocked any would be thief into unconsciousness and also automatically locked all of the doors. This was the seventies so I pretty much invented central locking but it was the steering wheel that seemed to capture the police force’s collective imagination. Can't think why. For my winning effort I was given a ride in a police car, at speed, and a WHSmith’s gift card. To the value of 50p. Imagine my delight, I could buy a new protractor. From then on I kind of saw gift cards as a punishment. No one could ever get away with giving you a 50p prize, unless it was a gift card, because gift cards were better than money. Well, they are now! Behold the Rume Gift Card! A proper gift card for buying proper stuff. Digital dosh to the value of 25, 50, 75 and 100 pounds. Generous or what? Now that special someone can buy lovely things they want rather than lovely things you think they want. Cash is going to look so sad.