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Fresh baked cookies

Fresh baked cookies

This document is designed to explain the types of cookies and other tracking technologies that Rume may place on your device when you are visiting our website.

What are Cookies?

A cookie is a small amount of information that is downloaded to your computer or device when you visit certain websites. Rume uses a number of different cookies on our website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how our visitors use our website, for instance whether it’s their first time visiting or if they are a frequent visitor. Read more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies, on our Privacy & Security page.

What Cookies do we use and why?

Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.

We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

  • User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.

  • Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).

  • Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.

  • User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.

Rume is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:

  • First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our website and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.

  • Third party analytics cookies - We may also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page for instructions on how opt out of Google Analytics, see below.

Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our website. Please note that some of these third party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.

Cookies Necessary for the Functioning of the Storefront.

Name Function
_ab Used in connection with access to admin.
_orig_referrer Used in connection with shopping cart.
_secure_session_id Used in connection with navigation through a storefront.
Cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
Secret Used in connection with checkout.
Secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.

Cookies necessary for Reporting and Analytics.

Name Function
_landing_page Track landing pages.
_orig_referrer Track landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_uniq Shopify analytics.
_shopify_visit Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
tracked_start_checkout Shopify analytics relating to checkout.

Cookies necessary for the Functioning of the Website.

Name Function
_Brochure_session Used in connection with browsing through site.

Cookies necessary for Reporting and Analytics.

Name Function
_landing_page Tracks landing pages.
_orig_referrer Tracks landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_uniq Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
ab_test_3190590030 Shopify analytics.
cart_sig Shopify analytics.
ki_r Shopify analytics.
ki_r Shopify analytics.
ki_t Shopify analytics.
ki_t Shopify analytics.

Pixel and Tag Cookies necessary for Reporting & Analytics.

Third Party Description Privacy Policy
Alexa Metrics We use Alexa Metrics to help measure how users interact with our website. https://www.alexa.com/help/privacy
Bugsnag We use Bugsnag to help us troubleshoot and fix issues with our website. https://docs.bugsnag.com/legal/privacy-policy/
Chartbeat We use Chartbeat to help measure how users interact with our website. https://chartbeat.com/privacy/
Crazy Egg We use Crazy Egg to help measure how users interact with our website. https://www.crazyegg.com/privacy
Fullstory We use Fullstory to help measure how users interact with our website. https://www.fullstory.com/legal/privacy/
Google Analytics We use Google Analytics to help measure how users interact with our website. https://policies.google.com/privacy
Hotjar We use Hotjar to help measure how users interact with our website. https://www.hotjar.com/legal/policies/privacy
KissInsights We use KissInsights to help measure how users interact with our website. https://signin.kissmetrics.com/privacy/
LinkedIn Analytics We use LinkedIn Analytics to help measure how users interact with our website. https://www.linkedin.com/legal/privacy-policy
New Relic We use New Relic to help measure how users interact with our website. https://newrelic.com/termsandconditions/privacy
Optimizely We use Optimizely to help us test improvements or changes to our website. https://www.optimizely.com/privacy/

Cookies necessary for Social Media & Content.

Third Party Description Privacy Policy
Disqus We use Disqus to provide commenting capabilities on posts on our website. https://help.disqus.com/terms-and-policies/disqus-privacy-policy
Facebook Connect We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. https://www.facebook.com/policy.php
Gravatar We use Gravatar to allow visitors to our website to create avatars. https://en.gravatar.com/site/privacy
Twitter We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. https://twitter.com/en/privacy
Wistia We use Wistia to display video content. https://wistia.com/privacy

How long will cookies remain on my computer or mobile device?

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

How to control cookies.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.