Norm architects was founded in 2008 by Jonas Bjerre-Poulsen & Kasper Rønn. Situated in the heart of Copenhagen Norm works in architecture, commercial interiors, industrial design, photography and art direction, making a virtue of focusing on quality, durability and timelessness. They want their designs to not only be of good materials and good craftsmanship but to embody beauty, history and most importantly, outlive fleeting trends. Norm like to combine materials in new ways and rethink standard details but this is about as far as a design strategy goes. They have no strict formula, every new product comes about in its own way. Norm is not afraid to ask why? Why should we make this? Why should people buy it? Why would they keep it? A worthwhile product answers its own questions. In keeping with the Scandinavian ideal Norm strive for simplicity, where nothing more can be added and nothing more can be taken away, simple forms that still retain the complexity of beauty.