Gubi was founded in 1967 by Gubi and Lisbeth Olsen. They initially focused on producing Olsen's furniture designs and selling textiles to the retail sector but changed direction in 2001 after they were joined by their sons who had returned after some years working in the fashion industry. Since then Gubi have transposed the original creative vision into a contemporary context, placing themselves on the map as a global player on the design scene. They see themselves as treasure hunters, where curiosity, courage and intuition are key components for success. It involves travelling, searching and finding long forgotten remnants from the past as well as contemporary, cutting-edge designs from new artists on the horizon. In an ever-changing international landscape, it takes an enormous amount of drive and determination to keep chasing icons. It's that type of endless energy, enthusiasm and entrepreneurial spirit which has catapulted Gubi into an iconic status all its own.