Sigurjón Pálsson is a graduate of the Royal Danish Academy of Fine Arts. After graduation he quickly began to earn a reputation working for renowned design companies before setting up his own and winning numerous awards for his designs in the process. Somewhat uniquely Pálsson has also distinguished himself in Denmark as a recognised writer of crime novels. He always strives to find the right combination of shape, function and materials in his designs with the aim of creating something that not only looks beautiful but also correct. It is his belief that looking right is always more beautiful than just looking beautiful, that when form, function and materials are combined in a simple harmonious way, the design will most likely find itself. Pálsson has always said that the key to perfection in design is simplicity and that the highest aim is to reach the bare minimum by cutting away all that is unnecessary.