Julian Meagher

Julian Meagher had an early fascination with the beauty and magic of classic vehicles which sparked a lifelong ambition to create a collection of timeless heirloom toys: A collection that would delight and captivate generations to come, children and grown ups alike. Drawing inspiration from iconic racing cars and fighter planes from the 1920s, combined with decades of researching and studying technical car design and automotive styling, the Playforever collection of Midis, Minis and Mavericks is an eclectic mix of art, fashion, traditional design and modernism. Playforever use child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint, never compromising on detail or quality. All of the Playforever products are safety-tested to the highest international standards.