The everlasting child

Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, Playforever founder Julian Meagher set out to create a range of cars that not only looked beautiful but that were beautifully made from the very best materials. With 5mm thick wall sections, the glossiest surfaces possible and genuine rubber tyres, the results speak for themselves.

The story of Playforever is one of a love for simpler times, classic American hot rods, rolled up capris and bright Mary Janes, halter necks and hair scarves in top knots, design from the bold, iconic fashion of days gone by.

Cool, hip and totally rock’n’roll. Playforever is an eclectic mix of art, fashion, traditional design and modernism, toys that appeal not only to children but to the child inside all of us.


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